OpenAI Introduces Verified Business Agents in ChatGPT

OpenAI has launched Businesses in ChatGPT, a new feature that lets companies create verified, discoverable AI agents accessible directly within the ChatGPT interface. These 'Business Agents' carry a verification layer, signaling to users that the agent represents a legitimate, vetted company — analogous to verified accounts on social platforms. For developers and enterprises, this opens a new distribution channel: rather than building standalone AI products, they can deploy agents that users encounter organically within ChatGPT's existing user base. The feature also implies a new surface for agentic commerce, customer service, and task automation embedded natively in one of the world's most widely used AI interfaces. This could meaningfully shift how companies think about AI product distribution and discoverability.